The main contributors to low donations are:
- Charity selection - the charity you have chosen may not be resonating with your customer base and/ or the donation widget copy may need to be updated.
- Donation widget is hidden - the donation widget may not be visible to all of your customers:
- The donation widget is sitting in your cart but consumers can skip your cart and go straight to the checkout.
- The donation widget is sitting in your checkout but you haven't enabled it to be visible on mobile view and/ or Shop Pay.
- Widget position - the widget positioning might need to be in a different location on your site.
Here are some quick wins that will help boost donations:
- Update your donation widget copy - updating the widget title to a broader call to action will appeal to a wider customer base ie: Pay-it-forward to [Charity].
- To ensure all Shop Pay customers can see your checkout widget - ensure ‘Include app block in Shop Pay’ is selected as per second page of the checkout widget setup steps.
- For customers that are using the checkout widget, try repositioning the widget to the top of your checkout page
Need any help? Reach out to our team at support@gogenerosity.com and we will be happy to help.